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Adidas Launches New Shoe at Shriners’ Vegas Tour Stop adidas Golf is launching a new shoe with two technologies that are going to be only available in adidas Golf through 2011. This new shoe, the TOUR 360 4.0 will be officially launched at the Justin Timberlake Shriners Hospitals for Children Open from Oct. 11- 18, 2009. 
The event which is held at the TPC Summerlin, is expecting a solid field including. Celebrity sightings are promised with the Wednesday Championship Pro-Am and the always entertaining Evening with Justin Timberlake & Friends slated for Saturday at the Mandalay Bay. Built for those who seek every competitive advantage, the TOUR360 4.0 combines next-generation innovations with tour-proven technologies that enhance stability and push performance to the limits. Do you want to be one of the first golfers to get a pair of the TOUR360 4.0s? Then simply visit your local retailer and pre-order a pair. If you are at the golf event, head over to the adidas Golf shoe fitting experience to try on a pair of these amazing shoes while hitting TaylorMade clubs into the hitting nets. Unfortunately, you can’t buy the shoes from the fitting area but the TPC will have inventory for those who wish to purchase. 
adidas Golf is debuting its newest and most stable golf shoe to date, the TOUR360 4.0, in Las Vegas at the Justin Timberlake Shriners Hospitals for Children Open October 12-18, 2009. The revolutionary new shoe, which is the first to incorporate adidas Golf's Advanced THiNTech low-profile technology, brings golfers lower to the ground than ever before for improved overall balance, weight transfer, stability, power and consistency. The new adidas Golf shoe will launch exclusively in Las Vegas with availability in other markets soon after. Among the PGA Tour players scheduled to wear the new TOUR360 4.0 at the Justin Timberlake TOUR event include: Jim Furyk, Charles Howell III, Tim Clark, Nathan Green, Casey Wittenberg, Greg Owen, Martin Laird, Matt Bettencourt, Tim Petrovic and Steve Flesch. Designed for the avid golfer who seeks every competitive advantage, the TOUR360 4.0 combines next-generation innovations with tour-proven technologies built around delivering more stability and more consistent ball-striking. The new TOUR360 4.0 utilizes a proprietary new low-profile outsole system called Advanced THiNTech with PINS (Performance Insert System). By working closely with professional athletes around the world across all sports categories, the adidas Golf team discovered immediate performance advantages in getting the golfer lower, but was previously limited in how low they could go.
"We felt constrained by the industry standard attachment mechanism,"
says Dave Ortley, Sr. Director of Global Footwear for adidas Golf. "We
couldn't bring our athletes as close to the ground as we wanted, so
instead we decided to reengineer the whole system. By collaborating
with Pride Sports, the world leader in cleat design and the makers of
Fast Twist, we were able to create an entirely-new method which
combines an Advanced THiNTech cleat with a new, ultra-thin cleat
attachment mechanism called PINS." The end result is a system 32% lower
than any system previously used by adidas Golf, ultimately allowing
golfers to feel a stronger connection with the ground for more
consistent ball-striking.
Also new to the next-generation TOUR360 4.0 is unibody-construction that connects the heel counter and 360WRAP technology to the outsole to promote a greater level of stability. Other essential features include:
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